Did you know….according to Diode Digital video promotion is 600% more effective than print and direct mail combined.
Viewers remember Videos better.
Studies by Forresters Research indicate one minute of video is worth 1.8 million words
We Capture says 59% of senior executives prefer video over text and Forbes backs this up saying 75% of executives watch videos while working and 65% navigate over to a site after viewing a related YouTube video.
So…. Here is the science…
Did you know Our experience of the world is perceived 83% with our sense of sight and Hearing ranks next at 11%
Marketers are figuring out that video is the best medium for engaging and converting audiences to customers. It gives us a visual scene that becomes an experience in a way that text never can.
Marketing Videos Captivate our attention
Videos are 12 times more likely to be watched than text is to be read. The movement engages us. Being aware of what is moving around us is instinctual to humans, and we are therefore drawn to the motion.
The average person is captivated in less than one second through a video… compare that to reading trying to captivate by reading text. The stimulation to the senses in incomparable.
Additionally because videos engage our senses they trigger an emotional response that actually triggers our brains to release a chemical called oxytocin. This chemical helps us form empathy, leading to emotional connections, and even helps to build trust in a product or brand.
Voila! A new customer is born!
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