Keyword Strategy

1 IDENTIFY YOUR KEYWORD

Find a good keyword for your post. A good keyword is a search term; a word or phrase that pertains directly to your content (written or video), and is something people are searching for. 

2 IDENTIFY 8-9 RELATED KEYWORDS

These need to be other search terms in the same vein as your main keyword. They will support your main keyword, so they need to be logically related terms that people are also using as searches. Use them as your keyword list, and your hashtag list. Shoot for a total of 8-10.

3 BEST PRACTICES CHECKLIST

• Use your main keyword as your title, verbatim.


• If you must add other words to the title, keep your keyword intact & at the beginning of the title. Note: that won’t rank as good as using only the keyword as the title.


• Use your title as an H1 heading above the first paragraph


• Use your title again somewhere down the page as an H2 heading


• If possible, start the first sentence of the first paragraph with the title; or at least, include it in the first sentence somewhere, in bold.


• Use the title again somewhere in the last paragraph of your content, and make it bold there too


• Use several of your related keywords as paragraph headings (H3), if possible


• Use all your keywords in the keyword & hashtag list, and put your title/main keyword first on the list


• Whenever any of your keywords appear in your written content, make them bold, the first 2-3 times they appear


• Don’t forget your links! Link out to your website, etc. from every post.

4 EPIC KEYWORD STRATEGY

Do you have a huge keyword you want to rank for? By huge, we mean huge competition, huge search numbers, and huge potential traffic. Here’s a strategy for those epic keywords:

1. Identify your epic keyword (we’ll call this level 1)


2. Identify 10-20 related keywords (level 2)


3. Write a 1000-2000 word “epic post,” using your epic keyword as the title


4. Use most or all of your related keywords as headings of “mini-articles” within that post


5. Pick 5 best of those related keywords and write full posts for each one (the more words, the better), linking each one back to your “epic” post. These are your “level 2” posts.


6. For each of those 5 level 2 posts, identify 8-10 supporting keywords, and write 5 level 3 articles using 5 of those level 3 keywords

THIS CAN ALL SOUND VERY CONFUSING, WE KNOW! But it’s really not that complicated, it only sounds complicated. In our more expensive packages, we’ll do it all for you.

Hashtags: #keywordstrategy, #keywords, #keywordstrategies, #incline, #inclinemedia, #howtouseincline, #artlab