Find a good keyword for your post. A good keyword is a search term; a word or phrase that pertains directly to your content (written or video), and is something people are searching for.
2 IDENTIFY 8-9 RELATED KEYWORDS
These need to be other search terms in the same vein as your main keyword. They will support your main keyword, so they need to be logically related terms that people are also using as searches. Use them as your keyword list, and your hashtag list. Shoot for a total of 8-10.
3 BEST PRACTICES CHECKLIST
Use your main keyword as your title, verbatim.
If you must add other words to the title, keep your keyword intact & at the beginning of the title. Note: that won’t rank as good as using only the keyword as the title.
Use your title as an H1 heading above the first paragraph
Use your title again somewhere down the page as an H2 heading
If possible, start the first sentence of the first paragraph with the title; or at least, include it in the first sentence somewhere, in bold.
Use the title again somewhere in the last paragraph of your content, and make it bold there too
Use several of your related keywords as paragraph headings (H3), if possible
Use all your keywords in the keyword & hashtag list, and put your title/main keyword first on the list
Whenever any of your keywords appear in your written content, make them bold, the first 2-3 times they appear
Don’t forget your links! Link out to your website, etc. from every post.
4 EPIC KEYWORD STRATEGY
Do you have a huge keyword you want to rank for? By huge, we mean huge competition, huge search numbers, and huge potential traffic. Here’s a strategy for those epic keywords:
Identify your epic keyword (we’ll call this level 1)
Identify 10-20 related keywords (level 2)
Write a 1000-2000 word “epic post,” using your epic keyword as the title
Use most or all of your related keywords as headings of “mini-articles” within that post
Pick 5 best of those related keywords and write full posts for each one (the more words, the better), linking each one back to your “epic” post. These are your “level 2” posts.
For each of those 5 level 2 posts, identify 8-10 supporting keywords, and write 5 level 3 articles using 5 of those level 3 keywords
THIS CAN ALL SOUND VERY CONFUSING, WE KNOW! But it’s really not that complicated, it only sounds complicated. In our more expensive packages, we’ll do it all for you.