Keyword Research
Keyword research is pivotal to your success on Incline.Media, which is why we’ve included a tool in your dashboard called, cleverly enough, “Keyword Research.”
Find a Good Title
We do keyword research in order to find good titles, headings, keywords, and hashtags for our posts. So before you even start the upload process, click on the Keyword Research tool in your dashboard. In that blank, type in what you think might be a search that somebody would type in when they’re looking for somebody like you. For instance, if you have a hardwood floor installation and refinishing company, type in “hardwood flooring.” You’ll probably see some pretty big numbers! Here’s what those different columns of results mean:
Volume
The first number, “volume,” is the amount of actual searches on Google for those exact words (that’s called a keyword) in the past 30 days. So, you can assume that since that many searches have happened in the past 30 days, it’s likely that that many searches happen for that term every 30 days.
CPC
The CPC number is “cost per click,” meaning that’s how much advertisers are presently paying per click on one of their ads on a page that’s trying to rank for that keyword.
Competition
The Competition number is an average - with 1.00 being the highest - of how much competition there is on the internet for that keyword.
Results
The Results number is how many pages on the entire web are currently trying to rank for that specific keyword.
Look for keyword results that have good relative volume numbers, that you would like people to find you for in a search. Try searching that term yourself & see what comes up, just to educate yourself a little.
Often, it’s best to find the highest volume result on your preferred keyword, and use that exact wording for the title of your post. Then use 8-10 of the lower volume results in the “keyword” blank (comma separated), and the same list in the “hashtag” blank (no spaces, comma separated). You can also pick several of those lower-volume keywords and use them as paragraph headings when appropriate.
We’ll talk more about that in our “Headings and Tags” video, so make sure you check that one out!
Below you’ll find a little more of an expanded “sample strategy” that might help you in the process. Thanks for watching!
KEYWORD STRATEGY
•Start with a high-volume keyword; use it for the title of your first post.
•Do 5 supporting posts using related lower-volume titles/keywords on the same subject; these can even be repurposes of that first video; link back to that first post from each supporting post, somewhere in the article.
•Then move to the next big keyword and repeat the process.
The supporting posts help drive that big volume (and likely more competitive) “money word” up faster and higher.
Sometimes (especially at the beginning), the supporting keywords are going to be big enough on their own to merit doing 5 support articles for each one of them too! So you really have endless possibilities, just pace yourself & don’t try to do it all at once. It’s more of a marathon than a sprint.
Remember to always link from every Incline post back to your website, and embed videos from Incline to your website every time you get the chance also. That will boost the ranking power of your website even more.
AND REMEMBER - you know your own space, so trust your instincts on what you think people will be searching. These tools are all results that happened in the past, and that only represents 20% of all searches. So 80% of all searches on the internet have never been searched before!!! So use your own ideas about what will make good keywords, based on current trends and what you know is happening in your industry!
Now continue on to the next video in this series, which will tell you how to upload video and write content.
Watch the rest of the series here:
1. What is Incline?
2. Incline - The Process
3. Keyword Research
4. Upload Video & Write Content
5. Headers & Tags
6. Links
7. Changing Your Thumbnail
8. Repurposing Your Video
9. How Often to Post
10. Embedding Your Video
Hashtags: #keywordstrategy, #keywords, #keywordstrategies, #incline, #inclinemedia, #howtouseincline, #artlab
