Unique fundraising ideas are often difficult to find. One of the most unique and best fundraising ideas is the
Servathons are one of the
best school fundraising ideas and are highly effective fundraisers, especially
for your millennial students, staff and families. What are Servathons? And maybe more fundamentally, who are
millennials and why are they important to your school fundraising?
Millennials include not only
many of your middle school and high school students, but also include many of
your staff and younger parents. Knowing
how they think and the qualities they value are highly important in designing
fundraisers that attract their engagement.
Millennials are those amazing
young people who love to get behind causes that are bigger than themselves and
help other people. They are the largest
living generation in our country today.
Because of this, you need to know what motivates them and how to best
engage them in your school.
Servathons – One of the Best
School Fundraisers With a Cause
The best school fundraisers
with a cause are those that serve other people, especially those who are less
fortunate. But can you combine a
service-focused event with a major fundraising opportunity? Yes.
One of the best types of cause-focused
fundraisers is the servathon. In a
servathon, your students and families raise money from their friends and family
network who are supporting them as financial sponsors. Think of a walkathon model – but instead of
walking around a track, they spend a half day doing hands-on service projects
to help others who are less fortunate.
In a servathon, students do a
variety of service projects. Projects
can include going to nursing homes (to sing for the residents and give them
manicures and pedicures), delivering cookies to local fire and police
departments, handing out food in soup kitchens, organizing clothes in rescue
missions, doing cleaning and fix-up projects for elderly and shut-ins – plus a
variety of other projects to help people.
In addition to helping
people, your students learn valuable lessons about gratitude, selflessness,
serving, giving and generosity. One of
the greatest benefits of a servathon is not the people your students have
helped, but the life-changing impact it has on the students who’ve helped
others. Those who serve actually benefit much more deeply than those they serve.
Servathons are attractive,
especially because they give your students a chance to have a local impact in
their community. Donors also tend to give
more generously to a servathon than other fundraisers because, like your
students and their families, your donors’ hearts also connect at a deeper level.
Unique Fundraising Ideas
In summary, servathons are
one of the best school fundraisers and
one of the most unique fundraising ideas available to schools today. The
service-aspect behind servathons engages the hearts of your students, their
families, your staff and teachers, your local media – and most importantly, your
Your millennial families want
to be part of something meaningful that helps make the world a better
place. Servathons help meet that deep
desire to make a difference and help other people in a way that is truly
significant. Are servathons one of the
best school fundraisers for millennials?
Based on engagement levels and fundraising results, the answer is a