Commanding the enormity of learning how to start a successful business can be both exciting and daunting. It makes sense to glean from the best when contemplating successful business ideas. Taking the plunge, diving in, and deciding to go big or go home is the way to reach your goals. Dream big! God has given you an amazing purpose for your life, and you can't let fear stop you from going after the path He has laid before you.
Courage Cast Interview with Bob Burg Author of The Go-Giver Book
Check out this interview with Bob Burg, the co-author of 'The Go Giver', a little story about a powerful business idea. Yes, you too can be a part of a powerful business idea that is greater than yourself! Greater even than anything you could ask or imagine. If you can remove the fear of failure that can hold you back from trying new things, and allow yourself the freedom to venture outside the box, you might be overwhelmed at what God can do for and through you. Commit your success to the glory of God, and even through failures and setbacks, you will see His perfect will completed in your life.
One of the best points that we took away from this interview with Eric and Bob is the idea of selling the customer what he needs.
"Oh, I can't sell. I don't want to sell. I don't like selling."
Well, that because you might be looking at selling as something you do to someone, instead of something you do for someone.
How to Sell
Unless you are a natural at marketing, the idea of contacting people about becoming your customers may seem too far out of your gift mix to be a reality. Many of us have a lot of fear when it comes to trying to present someone with something you would like for them to buy, whether it's a product, an opportunity, or an idea. We don't want to come across as pushy, or as "that guy" that everyone ducks away from whenever possible.
Focus on Your Customer
If you have something great to sell someone, then think of it as a wonderful gift that you need to share with them. Be sure that you know that what you have to sell will serve the customer well, and then present your product/opportunity/idea clearly and succinctly. If they need what you have to offer, they will know it - and be very excited to buy it! If you have to put on the "hard sell," then they're probably not your customer.
Placing your focus on your customer will ensure that they don't feel pressured. They will see that you are more concerned for what is best for them, instead of whether or not you make the sale. They will likely begin referring other people to you, just because you are fair, genuine, and focused on great customer service. You will have succeeded in business that day, because whether or not you made a sale, you made a connection. That's what it's all about.